Drew Gardner's Alice series has been nominated for The AOP Photographers’ Awards one of the highest accolades within the professional photographic industry.
As a fashion photographer, he has chosen to make magic out of a wardrobe by evoking a very specific mood through fanciful places. He calls it,Epic Fashion photography- an approach that takes fashion to a cinematographic level. The vision is compelling.
I was yearning for greater quality than any DSLR is capable of delivering. So I went out and bought a Phase One P 25 digital back. At the time I wondered what I had done; how could I have just spent so much money? But, in fact, I’d opened the door to a whole new era of my career, one that I could never have touched before; I had come upon opportunities that couldn’t have existed before. It was an epiphany.
A key difference is that the digital back captures in16-bit, whereas a DSLR typically captures in 12-bit. This is what gives you incredible color depth. It renders more natural looking colors, and because it’s giving you so much more data to work with, you get greater dynamic range - more latitude in adjusting exposure afterwards in RAW, without losing image quality. You also get incredible resolution and no noise.
Image Processing
In the early days of shooting digital, I thought I didn’t have to worry about exposures, that I could fix it all later. After spending three days clearing up themess from one shoot, I knew I had to make digital work for me or go back to film. I knew I had to get it right – so I went back to the basics. I started to shoot as if I were shooting on transparencies. Once I did that, I turned the corner. Also, up until then, I had tried all kinds of ways to process my RAW photo images. Then I found Phase One Capture One PRO. I found that it delivers great colors, low noise, and is very intuitive to use. You can sit down and learn it pretty easily - you don’t need a big book.
The features I rely on the most are the Color Editor, the Overlay Utility and Styles.
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