It’s important for photographers to realize that we are in a service industry. We are artists, but if your goal is to make money as well, you have to provide great customer service and understand how to market yourself. Fantastic images have to be a given.
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Personally, I photograph mostly people and love working with people. With my subjects, I try to show off what is lovable or alluring about that person... even if it’s a grumpy business man. Everyone has something attractive about themself… even if it’s not skin deep. Sometimes a picture is showing what’s on the inside and not just the outside.
The team that I put together is also a key component to a great shoot and a happy Client. I like working with people who are passionate about what they do and work hard. I think part of what has made me profitable quickly is that I work my tail off and think big…. for my business and for each Client.
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To have success when I shoot, the Client needs to walk away happy. The Capture One software helps not only my workflow but also it makes things easier on the Client during the shoot. While I’m shooting the Client or art director can sit with the digital tech and flag hero shots and compare shots side by side. I shoot everything in RAW format. At the end of the day the hero shots can be converted to TIFF files or whatever format is needed, and the Client can leave with those shots in hand.
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